Sony CEO Sir Howard Stringer admits stalemate in the HD format war, claims blu-ray was winning until August 2007, blames Viacom, the company behind Paramount/Dreamworks for going HD-DVD exclusively.

"It's a difficult fight. We were trying to win on the merits, which we were doing for a while, until Paramount changed sides," Howard Stringer told the AP. He goes on to say that he wished he was the Sony CEO years ago and that he would have gotten both sides of the war closer together.

Which "sides" is he talking about? Toshiba and Sony? Or?!?

From what I gather, Sony's next strategy is to actually change the marketing of the PS3. They believe that the PS3 has everything to do with the success and/or failure of blu-ray.

It really looks like blu-ray is slowly crashing, with paramount and dreamworks going exclusive to dvd, cheap/free hd-dvd player promotions continuing to pour out, triple-layer hd-dvd specs approved by the dvd forum, the PS3 just not having as much customer support as Sony would like, and now, Disney's approval of the HD-DVD format.