Skippy by any other name
From:
November 14, 2005
Identity crisis ... An industry body thinks a name change will make roo meat more enticing / File SKIPPY the bush kangaroo could soon be coming to a dinner plate near you - under an assumed name.
The Kangaroo Industry Association is searching for a new name for the national symbol to make roo meat more palatable to domestic consumers.
One of the new names being considered for a piece of grilled kangaroo is marsu fillet.
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Association chief executive John Kelly said a national competition had been launched to find a new name for kangaroo meat to help boost the $200 million a year industry and help change its image.
Referring to other cuts of meat such as beef or pork, Mr Kelly said yesterday: "We don't eat cow, or pig - the industry has been saying why do we eat kangaroo."
Kangaroo meat is a major growth industry in Australia and is now available in most supermarkets.
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